ALAMO
Alamo Rent-a-Car identifies as a family-oriented brand, and while they tried to reflect that online, the one-off posts they'd been doing were getting lost in the travel brand mix. Using family-friendly humor and storytelling, our characters Leilani & Dash inspire travel while connecting with our target in a more memorable and engaging way.
My role: Copywriter
AD: Melissa Saylors
CD: Frances Webb
We used Pinterest to house all things Leilani & Dash, and complemented our videos with a series of location pins, making a nice robust U.S. adventure. Leilani's tips about the destinations are mostly SEO for Pinterest best practice, but we had more fun with Dash.
Post Copy:
Leilani Says: The Space Center is one of my favorite U.S. destinations. It’s a great place for kids to learn about science and history while still having fun. You can even meet a real astronaut every Friday. I love learning about the planets. Personally, I’m team Pluto.
Dash's Doggy Tip: They don’t let me into the Space Center. But there is a nice dog park in Nassau Bay. I saw an armadillo there once. Kind of a cross between a chihuahua and a cement truck.
Post Copy:
Leilani Says: Yellowstone is all about nature. There are tons of kid-friendly activities like camping and hiking, and don’t miss Old Faithful. But our favorite is rafting. Well, my favorite (Dash gets a little seasick). If your family likes the outdoors, this is the place to be.
Dash's Doggy Tip: Dogs are only allowed in the front country. That is fine by me—the backcountry has bears. And it is a known fact that bears will steal your peanut butter.