CHROMAT

Chromat, a body-wear brand with a cult following, asked us to take their new swimwear collection to a more mainstream audience, without losing their progressive brand identity. To help Chromat reach a broader audience, we reflected a broader audience, through reimagined pool rules.

With no paid media behind it, Chromat Pool Rules earned 205MM social impressions, coverage in 50 publications, and overwhelmingly positive feedback. The campaign was featured in the definition of inclusivity on Merriam Webster, Diesel showed a jacket with our rules at Paris Fashion Week, and Artsy featured Chromat as a brand shaping visual culture.

Press mentions: TeenVogue, Glamour, Buzzfeed, Nylon, The Root, Today Show, DesignTaxi, Bust, Upworthy, Artsy.net, The Drum, Metro UK.