DKNY

Sexy or smiley? Fashion has two looks. But people are so much more. With #IFeelDKNY, the fashion brand invites you to dress to express it all. The good, the bad, the ugly, and the infinite sides between.

The campaign launched with a collective of influencers who wear what they feel, whenever and wherever, inspiring others to share it all on World Mental Health Day and every day thereafter.

The result was 13+ million video views, 6.7 billion media impressions, and all the feels.

My role: ACD Copywriter
ACD Art Director: Kristy Heilenday 
GCDs: Mila Golubov & Theresa Monahon